Paternal. Sexless. Infinitely square. The cardigan sweater is generally considered the Mister Rogers of menswear, and for good reason: Fred Rogers made sure of it.
Over the course of 895 episodes and 33 years of “Mister Rogers’ Neighborhood,” Mister Rogers advertised his gentle, nonthreatening nature by slipping from a jacket and tie — symbols of the messy, scary adult professional world — into a humble knit zip-up that was homely both in the British definition (“Simple but cozy and comfortable, as in one’s own home”) and the American (I mean, yikes).
Mister Rogers’ many, colorful cardigans — one of which is now in the Smithsonian — were originally knitted by Rogers’ mother, Nancy McFeely Rogers. According to a recent article on Smithsonian.com, she made a new one for her famous son every Christmas (a McTouchy McFeely detail if there ever was one).
Fashion, of course, was not the point. Mister Rogers’ talismanic cardigan, which is faithfully re-created by Yasemin Esmeck for the new film “A Beautiful Day in the Neighborhood,” starring Tom Hanks, was the sartorial equivalent of a lullaby — sweet, comforting, bland — and it helped lull generations of American preschoolers into the cozy Neighborhood of Make-Believe, where there are no bad people and no bad thoughts.
This worked well for children but did no favors for the sweater itself, helping brand the cardigan. Unlike the standard form-fitting pullover, many midcentury male cardigans artfully hid the male physique inside a woolly tomb with the contours of a sleeping bag. Generally speaking, this was comfort clothing designed to steer men toward the den, not the bedroom.
Lingering associations with sitcom dads (think Ward Cleaver) and lettermen sweaters of the Pat Boone 1950s (sis-boom-blah) only underscored the point: The cardigan was a buttoned-up sweater for a buttoned-up era. Would it ever recover?
Lately, there are signs.
Searches for men’s cardigans on Poshmark, a fashion resale site, spiked 79% since the Tom Hanks film premiered at the Toronto International Film Festival in early September, as Rachel Tashjian recently reported in GQ.
Last month, the shabby-chic olive-green cardigan that Kurt Cobain wore for his famous “MTV Unplugged” performance in 1993 made headlines, selling at auction for $334,000, apparently a record for a sweater.
The bad-boy potential of the cardigan is also on full display in HBO’s “Succession,” in which Logan Roy, the dark-lord media mogul played by Brian Cox, has made the avuncular shawl cardigan the uniform for his weekly adventures in corporate mayhem and subterfuge.
Steve McQueen occasionally rocked a cardigan in the 1960s. Then again, Steve McQueen could rock a scarlet Bozo the Clown wig.
At the height of the disco era, Paul Michael Glaser of television’s “Starsky & Hutch” injected the cardigan with a dose of street cred. Glaser’s Starsky looked extremely happening — or at least, extremely 1970s — in his trademark south-of-the-border shawl cardigan, which was, if nothing else, less risible than the cop duo’s red Ford Gran Torino with the faux-Nike white swoop.
Sadly for Glaser, Jeff Bridges undid much of his hard work two decades later, with his Dude character in “The Big Lebowski” seizing on a similar sofa-throwish cardigan — also known as the Westerley cardigan, by Pendleton — as a signifier of sunbaked, aging-hipster dissolution. You could practically smell the bong water seeping through its fibers.
In the years since, countless male celebrities have made game attempts to rescue the cardigan from Mister Rogers’ closet and make it safe for the red carpet: David Beckham, Pharrell Williams, Daniel Craig. As 007, Craig even managed to make a Tom Ford black shawl-collar cardigan look menacing in the 2008 James Bond film “Quantum of Solace.”
The takeaway? The cardigan is as every bit as bad as you make it.