NBA risks its future in China

The Chinese flag is seen with a display of basketballs at the National Basketball Association store in Beijing on Wednesday. Greg Baker/AFP via Getty Images/Tribune News Service

LOS ANGELES (Tribune News Service) — The People’s Republic of China is the land of opportunity for many American businesses, with its vast and fast-growing middle class. But doing business there often entails many compromises, some of them painful.

The potential for enormous profits in China is enough to persuade many U.S. businesses to park their values and principles at the departure gate. But this week, the National Basketball Association has defied pressure from the Chinese government, businesses and fans to smack down a team executive who’d offended China with a politically charged tweet. Considering the stakes involved, that’s a brave and welcome move.

At issue is Houston Rockets general manager Daryl Morey’s declaration of support for Hong Kong’s pro-democracy protesters late last week, which triggered an escalating backlash. The Rockets owner quickly distanced himself from his general manager, and Rockets superstar James Harden, who is a key promoter for shoemaker Adidas in China, dutifully went before the cameras with teammate Russell Westbrook to say, “We apologize. You know, we love China. We love playing there .... They show us the most support and love.”

The NBA isn’t feeling a lot of that love, apparently because it stood up for Morey’s right to speak for himself — even as it emphasized that he wasn’t speaking for the league. “Values of equality, respect and freedom of expression have long defined the NBA — and will continue to do so,” Commissioner Adam Silver said Tuesday. “As an American-based basketball league operating globally, among our greatest contributions are these values of the game.”

Different viewpoints on issues are inevitable, Silver said, adding, “The NBA will not put itself in a position of regulating what players, employees and team owners say or will not say on these issues. We simply could not operate that way.”

That’s a principle worth sacrificing for. And it’s clear that the NBA will be sacrificing something. According to CNN, every one of the league’s official partners in China has cut ties with the NBA at least temporarily.

With about half a billion fans and plenty of goodwill in China, the league may be better situated than most U.S. enterprises to ride out this storm. Nevertheless, there are clear risks for the league. The NBA deserves credit for taking a potentially costly stance in favor of Morey’s right to say the things China doesn’t want him to say.

Visit the Los Angeles Times at www.latimes.com. Distributed by Tribune Content Agency. © 2019 Los Angeles Times.

Johnson Newspapers 7.1

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(1) comment

Airball55

But they didn’t. The commissioner did. But it’s front man...Lebron James decided to shut up and dribble. Mr social justice himself chose massive profit and worker oppression in support of a communist dictatorship that “re-educates” its citizens and bans Twitter over freedom. Good guy that Lebron. He is the king alright..the king of hypocrisy.

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